In this episode, I talk with Micah Whitson. He’s a designer and entrepreneur who started The Old Try on the premise of “the essence of place”. He began by designing and selling letterpress prints that bring people closer to places that have influenced them.
He is not, however, a letterpress printer and he’ll enthusiastically tell you he’s a realist, which is why he’s not a printer. You’ll hear him talk about the origin of his company and how he designs for letterpress, including some hard-earned lessons.
1:30 — Background of The Old Try. 5:50 — Background in Design. Hatch Show Print. 8:15 — Introduction to letterpress. 13:10 — Do you get the urge to print yourself? 14:30 — Why letterpress over other printing methods? 17:20 — Designing for letterpress. 22:15 — Do your customers understand or know what letterpress is? 24:52 — Design & creative process. 28:32 — Digital tools to design for letterpress. 34:08 — Advice to other designers. 39:00 — Exploring different markets. 42:30 — Getting feedback from customers.